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Stories about fundraising,
communication and
the meaning of life (part 3).

Earlier articles/ opinions, before May 2014 (current articles are here and more recent articles are here)
• A tribute to George Smith, two years late.
• The best idea in ageing.
• Which ad will work best, when where and why?
• Live life like you mean every moment.
• Innovation is oxygen: Time to reinvigorate the risk–takers.
• Getting the giving habit.
• The real point about face-to-face fundraising.
• The collection: it’s never too late to do something wonderful.
• The ‘less cost is best’ fallacy.
• What is a fundraiser? About the thin skin of dinosaurs.
• The one line we never should cross.
• Who is a donor? and other fundamentals of our trade.
• Searching for the ghost of George Smith.
• What should we tell donors about acquisition costs?
• How can we stop this crazy false economy?
• The tester’s dilemma: to go on, or give up?
• Investing in testing: why it will pay you to kiss a few frogs.
• Hey fundraiser, can you spare two minutes to change the way you think?
• The emotional brain: effective fundraising is all in the mind.
• Changing our public’s perception.
• How often should we ask?
• Partnerships: is this the Higgs boson of fundraising?
• The real meaning of commitment.
• F2F: 50 ideas to improve the public’s experience of street fundraising.
• The Bata shoes story.
• The twin secrets of fundraising success.
• How inspirational are your walls?
• What’s going wrong with face-to-face?
• Welcome to the Happy Bubble.
• Seize the day: about missed opportunities, plus
• Reckless opportunism vs the dead hand of risk-aversion.
• Time to turn the talk into action
• Why should fundraisers say thank you nicely?
• Prepare for the fundraising trustee.
• Reciprocity: even for fundraisers there’s no such thing as a free lunch.
Why event organisers shouldn’t exploit speakers.
• The indispensable guard book.
• The transformational fundraising entrepreneur.
• The donor pyramid – really!
• The fundraising dream team.
• 2020 vision: the future of fundraising.
• Twitter elite, or Twitter suicide?
• Is direct mail dead?