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Michael Johnsen from SOS Children’s Villages International enjoys a little light reading (I just like all the post-it notes!). Photo by Sanjeev Gupta.

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Plus, some stories from
Ken’s book on the natural
history of rural France,
The Field by the River

The deaf dumb and blind kid.
Alzheimer’s steals my friend.
Animal intelligence
A visit from five white bulls
Rough sex down by the river.

And a bonus article, A Sudan safari.

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Stories about fundraising,
communication and
the meaning of life.


Earlier articles and opinions, before 2014 (current and recent articles are here)
The ‘less cost is best’ fallacy.
What is a fundraiser?
About the thin skin of dinosaurs.
The one line we never should cross.
Who is a donor? and other fundamentals of our trade.

Searching for the ghost of George Smith.
What should we tell donors about acquisition costs?
How can we stop this crazy false economy?
The tester’s dilemma: to go on, or give up?

Investing in testing: why it will pay you to kiss a few frogs.
Hey fundraiser, can you spare two minutes to change the way you think?

The emotional brain: effective fundraising is all in the mind.
Changing our public’s perception.
How often should we ask?
Partnerships: is this the Higgs boson of fundraising?
The real meaning of commitment.
F2F: 50 ideas to improve the public’s experience of street fundraising.

The Bata shoes story.
The twin secrets of fundraising success.
How inspirational are your walls?
What
s going wrong with
face-to-face?
Welcome to the Happy Bubble.
Seize the day: about missed opportunities, plus
Reckless opportunism vs the dead hand of risk-aversion.
Time to turn the talk into action
Why should fundraisers say thank you nicely?
Prepare for the
fundraising trustee.
Reciprocity
: why event organisers shouldn’t exploit speakers.
The indispensable guard book.
The transformational fundraising entrepreneur.
The donor pyramid – really!
The fundraising dream team.
2020 vision: the future of fundraising.
Twitter elite, or Twitter suicide?
Is direct mail dead?

Even earlier articles can be found in the archive, here.
Ken Burnett’s blogs are all free. To review or purchase any of
Ken’s books, click here.

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