Ken Burnett’s

How to use words to
make a difference.

  Recent blogs


Ken's blogs

Ken’s blogs:
stories about
campaigning fundraising,
the donor experience and
the meaning of life.

Featured articles:

It’s never too late to do something wonderful.
Communication and
the English language
Where now for fundraising?

Recently added:
The seven rules for happiness
• The use and misuse of emotion
part 1: why fundraisers should
study emotions and use them
part 2: three steps to transform
how fundraisers communicate
with donor

What’s most important?
Why we now need a new
agreement with donors

You have six minutes to defend
or redefine fundraising. What would you do
This thing called integrity.
A better thought-through approach to investment in fundraising.
• Something from the archives on storytelling: is there room for experience fundraising?

Most read articles
• Even for fundraisers, there’s no such thing as a free lunch.
The future of fundraising
5-part series.

Meet the donors.
Don’t just ask me
for more money
Where do I start?
My first few weeks as a fundraiser.
The truth, told well.

Prepare for the fundraising trustee.
Opt in or opt out? Two letters from the regulator.
Pure gold: the 34 essential foundations of fundraising.
The Bata shoes story.
F2F: 50 ideas to improve the public’s experience of street fundraising.
2020 vision.
The emotional brain.

China: the dragon awakes.
ActionAid’s journey to diversity.
Straight to the heart of how fundraising works.

Three from the archives
The speaking event from Hell.
Are you too busy to change the world?

A Sudan Safari.


Charlie Hulme, Rob Woods and
Joe Jenkins review Storytelling
for SOFII, here.

Click here for details.
Click here to order .


CDE logo

You can download CDE’s 6Ps document here.line
SOFII logo


Our former French house Kermarquer is now sold.
See what you missed
and here.


Click on the chick to
follow Ken on Twitter.

Ken Burnett here.

A fire in France








1992–2024: the 32nd anniversary edition:RF3 book cover
With the original text extensively revised and updated plus 15 new special features, the third edition of Ken Burnett’s classic Relationship Fundraising is now published. Order your copy here, now, for q
uick delivery! 564 pages, 10" x 8" / 254mm x 202mm
Orders despatched directly from Canada, Australia and the UK.


Ken book

"...a breath of fresh air, a great resource particularly for new fundraisers and an opportunity to relive my early days as a fundraiser through new eyes. Inch by inch we’re building a better world – Ken’s book hones our focus and grounds us as philanthropy professionals."
Amber M. Kani, nonprofit and corporate citizenship blogger, Austin, Texas, USA. Amber’s review is here.

Beth comment

Kens books
Books by Ken Burnett
Relationship Fundraising • Friends for LifeThe Zen of Fundraising
• Tiny Essentials of an Effective Volunteer Board • How to Produce Inspiring Annual Reports • The Field by the River (now available only on
Kindle) • Storytelling can change the world. And the latest, • The essence of Campaigning Fundraising in 52 exhibits and 199 web links.
Order online here

look inside gif

Of course for more good stuff you can always visit SOFII. In particular, why not check out SOFII’s free video series Letter to the future: how to change fundraising’s culture, with 32 lightbulb moments to transform your donors’ experience. There's where you’ll find the 5Fs –>

Ken RF

Click the cover image to download a six-page feature from the USA
that marks 25 years of my book Relationship Fundraising

AP and RF promo

You can order any of the books above by clicking on the image. Plus...
Recently reprinted: secrets of the would-be influencer’s most vital skill

Order Storytelling can change the world here, £24.00 +P&P. To review why you might want to buy it, have a look here, here and here.

To order or have a look at any of Ken’s other books, click here.

Feature articles
• Features, case histories, book reviews and opinion pieces on SOFII.
Five tales from Ken’s only book on natural history, The Field by the River, starting with rough sex down by the river.
• ‘How Relationship Fundraising changed my life
, a review by Craig Linton.
• Articles from The Guardian newspapers and websites and Contributions magazine, USA. •
Ken’s current blogs. • Earlier blogs.Ken’s archive, including his first ever piece of paid journalism, for She Magazine, A Sudan safari.

Ken film clip
Ken’s free blogs are now ‘on hold’ but might restart one day.

All eight titles in the Tiny series are still available, here.

Ken's bikeKen's bike 2

All Ken Burnett’s books are here. Order today.





Please note: For Ken’s books or any White Lion Press titles click here to be redirected to Civil Sector Press. CSPI handles distribution of all WLP titles.

Giles comment

See The Evolution of Ken Burnett’s Vision from The Agitator, 10 June 2024, here.

“I just love the fact that (in Harvey’s book) Dolly Parton gets more
of her quotes included than Gandhi, Buddha and Aristotle combined”.

Page 489, Relationship Fundraising Third Edition.


Click here to read Tanya Jackson’s review of Ken’s Campaigning Fundraising book. To order contact Civil Sector Press, above.

This book describes campaigning fundraising as it should be, how it should be structured, implemented and explained so that our publics, particularly donors and fundraisers themselves, see it as the positive, transformational force for change and good that it surely can be and as the best career going for any creative, committed individual who really wants to make a difference, to change the world.

‘Thank goodness I got to the letterbox before the dog did yesterday, because this treasurebox was waiting for me on the doormat...This book takes a step forward.’

Karin Weatherup, campaigning fundraising creative director, UK.

‘The links and exhibits contained here transformed the way I do my work as a fundraising copywriter (and continue to do so). May they likewise transform the work you do to make this world a better place by giving your donors the chance to be the generous, compassionate, caring people they are.’

Lisa Sargent, campaigning fundraising copywriter, USA.





George Knight quote


For students of good governance. Click image for a short video presention from 2011 on ActionAid’s internationalisation process. The full story is told in Building and Governing a Democratic Federation: the ActionAid International story, a special feature prepared for Harvard Kennedy School. Download here. ActionAid’s journey to diversity is described here.