Ken Burnett’s
How to use words to
make a difference.

  Recent blogs


Ken's blogs

Ken’s blogs:
stories about fundraising,
the donor experience and
the meaning of life.

Recently added:
The seven rules for happiness
The use and misuse of emotion
part 1: why fundraisers should
study emotions and use them
part 2: three steps to transform
how fundraisers communicate
with donor

What’s most important?
Why we now need a new
agreement with donors

Most read articles
• Even for fundraisers, there’s no such thing as a free lunch.
The future of fundraising
5-part series.

Meet the donors.
Communication and
the English language

Don’t just ask me
for more money
Where do I start?
My first few weeks as a fundraiser.
The truth, told well.

Prepare for the fundraising trustee.
Opt in or opt out? Two letters from the regulator.
Pure gold: the 34 essential foundations of fundraising.
The Bata shoes story.
F2F: 50 ideas to improve the public’s experience of street fundraising.
2020 vision.
The emotional brain.

China: the dragon awakes.
ActionAid’s journey to diversity.
Straight to the heart of how fundraising works.

Three from the archive
The speaking event from Hell.
Are you too busy to change the world?

A Sudan Safari.


Charlie Hulme, Rob Woods and
Joe Jenkins review Storytelling
for SOFII, here.

Click here for details.
Click here to order .


Email Ken here for FREE stirring ideas (you provide the tea!).
If you’d like to be informed in advance of opinion articles and stories just type ‘add me to your blog list’ or something similar in the header. You can opt out any time.


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Our former French house Kermarquer is now sold.
See what you missed
and here.


Click on the chick to
follow Ken on Twitter.

Ken Burnett here.

A fire in France








Campaigning Fundraising

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Ken’s books gif
Books by Ken Burnett
Relationship Fundraising • Friends for LifeThe Zen of Fundraising
• Tiny Essentials of an Effective Volunteer Board • How to Produce Inspiring Annual Reports • The Field by the River (now available only on
Kindle) • Storytelling can change the world. And the latest, • The essence of Campaigning Fundraising in 52 exhibits and 199 web links.
Order from Joe by email, here You can save by buying books in bundles, see here.

look inside gif

Of course for more good stuff you can always visit SOFII. In particular, why not check out SOFII’s free video series Letter to the future: how to change fundraising’s culture, with 32 lightbulb moments to transform your donors’ experience. There's where you’ll find the 5Fs –>

Ken RF

Click the cover image to download a six-page feature from the USA
that marks 25 years of Relationship Fundraising

AP and RF promo

You can order any of the books above by clicking on the image. Plus...
Recently reprinted: secrets of the would-be influencer’s most vital skill

Order Storytelling can change the world here, £19 .95 (US$ 26.14, €23.84) +P&P. To review why you might want to buy it, have a look here, here and here.

To order or have a look at any of Ken’s other books, click here.

Feature articles
• Features, case histories, book reviews and opinion pieces on SOFII.
Five tales from Ken’s only book on natural history, The Field by the River, starting with rough sex down by the river.
• ‘How Relationship Fundraising changed my life
, a review by Craig Linton.
• Articles from The Guardian newspapers and websites and Contributions magazine, USA. •
Ken’s current blogs. • Earlier blogs.Ken’s archive, including his first ever piece of paid journalism, for She Magazine, A Sudan safari.

Ken film clip
Ken’s free blogs, sign up here
If you’d like to be informed in advance of now very occasional articles, opinion blogs and stories from Ken Burnett, please click here, include your name, organisation (if you have one) and email address putting ‘add me to your blog list’ or something similar in the header. You can opt out at any time.

Hugely generous Tiny gesture from The White Lion Press

Special offer: £39.60 +P&P for all eight TINY books (£40.00 off)

That’s less than half price. Don’t delay. To review the books or to order your set, click here.

Ken's bikeKen's bike 2

All Ken Burnett’s books are here. Your copies can be with you tomorrow.





Click here to read Tanya Jackson’s review of Ken’s latest book. To order your copy including your £10.00 donation to SOFII, click here, or email

‘The links and exhibits contained here transformed the way I do my work as a fundraising copywriter (and continue to do so). May they likewise transform the work you do to make this world a better place by giving your donors the chance to be the generous, compassionate, caring people they are.’

Lisa Sargent, campaigning fundraising copywriter, USA.

‘This book describes in detail campaigning fundraising as it should be, how it should be structured, implemented and explained so that our publics, particularly donors and fundraisers themselves, see it as the positive, transformational force for change and good that it surely can be, and the best career going for any creative, committed individual who really wants to make a difference, to change the world.’

Ken Burnett, campaigning fundraiser, UK.