Articles by Ken Burnett

From Contributions magazine, USA

Copies of these articles can be obtained by emailing
Marie indicating the reference number of each article
that you want.

Please include your name, full postal address, country and also your organisation and position, if appropriate. Thanks.

Contributions Magazine USA 2007

January/ February/ March
The 11 pillars of fundraising wisdom (C107)
In this noisy, brash and insincere world, how can fundraisers and their organizations stand out and be understood when much of the ground we would occupy is not our exclusive preserve?


April/ May/ June
Popularity contest (C207)
Why I have been saying no this year to requests to speak at fundraising conferences.



Contributions Magazine USA 2006

January/ February
Shaping fundraising's future, part two (C106)
How will we consistently break the mould?
by Ken Burnett

March/ April
Hail the fundraising faux pas (C206)
Mistakes may make money
by Ken Burnett

May/ June
How, precisely, to build a better board (C306)
The trouble with boards and how to get the most from them.
by Ken Burnett

July/ August
Lapsed donors may just be misunderstood (C406)
I've always been simultaneously fascinated and repelled by lapsed donors. They sound so, well, so bad!
by Ken Burnett

September/ October
Shapes of things to come (C506)
Our dear old friend the fundraising pyramid is far from deceased and is, in fact, alive and thriving in fundraising training workshops and certification and degree courses everywhere. But should it be?
By Ken Burnett

November/ December
Waking the elephant (C606)
When it comes to fighting poverty in India, where do you start? Perhaps by recruiting and training hundreds, even thousands of fundraisers.
by Ken Burnett.


Contributions Magazine USA 2005

January/ February
Bequest marketing was a mistake (part 2) (C105)
Let's communicate, not badger
by Ken Burnett

March/ April
After the flood of giving, will fundraisers clean up? (C205)
This was the biggest and fastest public response ever to a major disaster. It was also an opportunity for professional fundraisers to show themselves as masters of technology and communication.
by Ken Burnett

May/ June
Ring-fence the jargon-seeking impulse (C305)
Let's start communicating instead
by Ken Burnett

July/ August
Postal pollution (C405)
Is yours junk mail, or something better?
by Ken Burnett

September/ October
Breakthroughs in search of an audience (C505)
Some confessions of a conference junkie
by Ken Burnett

November/ December
Shaping our future (C605)
Who on earth will break the mould?
by Ken Burnett


Contributions Magazine USA 2004

January/ February
Can you spare the time to change the world? (C104)
I wonder if, like me, you sometimes feel this modern world is going just too fast?
by Ken Burnett

March/ April
How Robbie Burns inspired the world's best fundraiser (C204)
The Scottish Bard's priceless gift
by Ken Burnett

May/ June
Private lives and public interest (C304)
Why fundraisers have to be hot on the privacy issue
by Ken Burnett

July/ August
Not-so-dark star (C404)
How the Aid industry is learning to include local talents
by Ken Burnett

September/ October
Will loyalty schemes work for fundraisers? (C504)
For nonprofits, loyalty is a rather special term with its own unique set of attributes
by Ken Burnett

November/ December
Bequest marketing was a mistake (part 1) (C604)
Would you leave a bequest to an irritating, facile bunch of money-grubbing hustlers?
by Ken Burnett



Contributions Magazine USA 2003

January/ February
Sorry, but you're just not my type! (C103)
A case for not setting text in sanserif.
by Ken Burnett

March/ April
In praise of the power of fine words (C203)
Words matter if you would make your donors' hearts soar
by Ken Burnett

May/ June
All in the mind (C303)
Is relationship fundraising common sense, a soft option, or a panacea?
by Ken Burnett

July/ August
Fundraising on the edge (C403)
A workshop that may change you forever
by Ken Burnett

September/ October
Me-Commerce (C503)
How our commercial counterparts do CRM
by Ken Burnett

November/ December
Really, who cares about donors? (C603)
The ubiquitous 'mystery shopping' test: are there any real, spontaneous, genuine donors out there?
by Ken Burnett


Contributions Magazine USA 2002

January/ February
The power and the perils of emotion (C102)
Understanding its role in fund raising
by Ken Burnett

March/ April
Just what is a donor, and other tiny essentials of fundraising? (C202)
by Ken Burnett

May/ June
What are we here for? (C302)
Nothing, if we can't inspire our donors.
by Ken Burnett

July/ August
(C402)
by Ken Burnett

September/ October
(C502)
By Ken Burnett

November/ December
Coming soon to a mall near you (C602)
Face-to-face fundraising – a new fundraising technique that is changing large-scale donor recruitment
by Ken Burnett



Contributions Magazine USA 2001

January/ February
(C101) No article appeared because I hadn’t started writing for Contributions before the March/April edition.


March/ April
Goodwill came down at Christmas (C201)
Reflections on being a donor in the 21st Century
by Ken Burnett

May/ June
SAVE THE DONOR: an urgent appeal (C301)
Dale Carnegie said 'You'll have more fun and success when you stop trying to get what you want and start helping other people get what they want. '
by Ken Burnett

July/ August
(C401) There was no article from me at this time as I wasn't quite yet into the swing of things at Contributions Towers (actually I'd fallen out with my editor there, but only briefly).

September/ October
The Last Great Fundraising Opportunity (C501)
Deep in the bowels of the splendidly imposing Somerset House on London's Strand, WC1 there toils a small but singular band of men and women whose daily task it is (as it has been for the past century or more) to scrutinise the final wills and testaments of each and every recently deceased person in Britain, to find, register and analyse any charitable gifts bequeathed thereinä
by Ken Burnett

November/ December
Herding Cats: some views on effective governance (C601)
It's sad but true. Most fundraisers consider their board to be an obstacle rather than an asset.




Copies of articles other than those appearing in The Guardian and associated newspapers and websites can be obtained free of charge by emailing marie@whitelionpress.com indicating the reference number of each article that you want.

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© Ken Burnett 2009 All rights reserved.