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The Fundraising Dream Team

Who would you include?


Reactions to
Ken Burnett’s blog The Fundraising Dream Team.

What’s most important is
to get the
right mix of inspiration
and strong delivery to ensure that your best ideas don’t get wasted.


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From Kevin Baughen, Bottom Line Ideas.

Thanks Ken - liked the list of dream teamers... I agree we must be careful not to ignore aspirant or new talent (like me for instance) so will definitely look up  Alison Ive.

Best regards


Kevin then told us he’d posted some detailed reactions and additions to The Dream Team article on his site. With his permission we’ll just include a taste of these here. You can read the whole piece on Kevin’s site by following the link below.

The Fundraising Dream Team in the UK

In his latest blog Ken Burnett has created his fundraising dream team for UK charities. Whilst he has named a few of the great and good names we may already know, of most interest to me was the actually roles he describes, which constitute a great team.

OK, so Ken admits his list is mostly from an agency perspective but that’s no bad thing as a) he is incredibly experienced in charity/agency relationships so knows what he is talking about, and b) many charities need to rely on third party help, like an agency, at some point. His thoughts make sense and I know from my own experience that each of the roles he outlines is crucial as they provide the ideal balance between inspiration, planning and effective delivery.

However, it got me thinking more broadly than an agency/charity relationship. I believe there are several key roles a charity team needs to fulfil to ensure its fundraising effectiveness; and they aren’t necessarily related to specific job titles. What’s most important is to get the right mix of inspiration and strong delivery to ensure that your best ideas don’t get wasted by poor implementation and vice versa. (It’s just as commonplace for weak strategy to be delivered brilliantly as it is for great strategy to never achieve the benefits it should – neither are desirable.)

So here are my suggestions for a few extra roles to add to Ken’s fundraising dream team:

The leader

The champion

The evangelist

The analyst

The challenger

The silo-buster

The audience representative

The independent view

Kevin Baughen, 6th January 2010.

The functions and purpose of these eight roles are spelled out in detail on Kevin’s site, here. Bottom Line Ideas, 07753 864778


Kevin Baughen

Ken’s reply: .

Thanks Kevin. While I fear that Dream Team meetings could get a bit crowded and maybe a bit expensive, there's wisdom in the additions you suggest. The secret of success, then, will be to find the right people with the right combination of skills so they can fulfill multiple roles. Nobody ever said fundraisers don’t have to work hard.

Further Ken comment
– What’s in a name?
Shortly after posting the Dream Team article with the list of ‘named names’ that I had so agonised over, it began to dawn on me that I had left rather a lot of good people out. Particularly those of my own generation (the more mature, shall we say). I mean, what of George Smith? No dream team of mine could exclude him. And Bernard Ross, Daryl Upsall, Marion Allford, and...

Well, the list is potentially endless. So maybe after all I should have resisted the temptation to include names. And perhaps for the sake of posterity I should remove them. Perhaps I will.

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